Designingpackaging that would appropriately complement the artwork of John Philip Hagenwas the real goal of this project. Using a carefully grown version of theimage, the hues of the sky were extended to contain the main text of thedesign. Serlio was used to produce a feeling of elegance, and Edwardian Scriptfor the word ‘Wild’ facilitated an additional identity feature. A singular ‘W’ was‘watermarked’ behind the product descriptor and embossed onto the luxury soap.